Been thinking about my presentation for Dicom 07(23. Österreichischer Direct Marketing Kongress). I'm pretty sure to meet a crowd that is heavily interested to understand what's going on on the web and how to come up with ideas/concepts/models that earn money with Web 2.0. So I will deal with the cultural change that is underway and all those experiments that somehow bring innovation theory (Eric Von Hippel) and Web 2.0 together.
Looking for the hottest topic for that crowd I stumbled across the concept (notion) of crowdsourcing. See DE-Wikipedia, EN-Wikipedia. See also the excellent introduction written by Hannes Treichl (in German) and the German weblog Crowdwisdom.
Well, well just another meme - with a book (to be) written by a Wired editor due for spring 2008
Crowdsourcing: May 2006. At that time, Google returned three hits from a search for "crowdsourcing." One linked back to the Web site created by the illustrator on the story, James Jean. Another linked to an interview with Steve Silberman, a fellow contributing editor at the magazine.
From my point of view the most successful (innovative) projects in this area will harness the power of toolkits that support lead-user(crowd)-innovation. Toolkits though are not a business model in itself but reflect an entirely new customer relationship. There is one big caveat: remember those days when communities per se were conceived as successful business models - this concept failed whoppingly. One reason the hubris that imagined customers - us (the crowd) - as dumb sheep that do the the work. Compare also this (somehow cynical) exhibit.
Other aspects of my presentation will cover more basic grounding. For some of us those groundings are surely redundant, those are: - the Cluetrain manifesto - conceive of markets as ongoing conversations;
- the web as a net of small pieces loosely joined - a of the many conclusion that can be drawn is to support the remixing, refactoring of content that means open up your content thus others can interact with it (you)
- understand the web as a group forming network and not as another broadcasting outlet.
- understand the importance of social-objects - that is provide objects like photos, videos, texts, profiles and support the communities that possibly emerge around those.
Anyway once I'm done the slides will show up here.
Metainfo:
factID: 284193.2 (...Archiv); Publiziert am 01 Mär. 2007 14:43
